CAREER HIGHLIGHTS
More than quadrupled sales from $480K to $2M (FY2012 to FY2017) in Latin America for True Fitness Technology Inc.
Spearheaded strategy that grew regional revenue by 250% from $400K to $1M+ in the first six months for Foundation Fitness.
Increased revenue by 414% from $780K to $3.6M for Nautilus Inc.’s Latin American territory.
Spearheaded strategy that grew regional revenue by 250% from $400K to $1M+ in the first six months for Foundation Fitness.
Increased revenue by 414% from $780K to $3.6M for Nautilus Inc.’s Latin American territory.
PROFESSIONAL EXPERIENCE
TransAmerica Fitness, Inc. (2012-present)
Vice President of Operations
Launched an independent consultancy to provide expertise in sales, marketing, strategy development, and product development to companies in the fitness industry.
Foundation Fitness (2010-2012)
Vice President, Business Development
Accelerated distribution sales throughout the U.S. and Latin America for a manufacturer of indoor cycles and value-added resellers of Free Motion Fitness (commercial division of ICON Health and Fitness). Managed $1.5M budget.
Enterprise Fleet Management (2009-2010)
Account Executive
Challenged to drive business with key accounts during severe economic downturn for a division of Enterprise Holdings that provides automotive fleet management services.
Nautilus, Inc. (formerly Stairmaster) 2002 – 2009
Sales Director, Latin America / South Florida
Hired by Stairmaster (acquired in 2002 by Nautilus, a $680M global fitness product manufacturer) to recruit, set up, and guide distributors in driving sales of Nautilus, Schwinn, Stairmaster, and Bowflex products in Latin America and the Caribbean. Developed sales strategies, sales forecasts, and sales presentations for the region. Sold products directly into fitness centers in Florida during 2007-09. Managed $3.5M budget.
Prior Experience:
Sales Consultant / Representative – Rinker Group Ltd. (1996 – 2000)
International Account Manager – Symons Dayton Superior (1997 – 1999)
Vice President of Operations
Launched an independent consultancy to provide expertise in sales, marketing, strategy development, and product development to companies in the fitness industry.
- Retained by True Fitness (global leader in premium fitness equipment) to increase sales of products in Latin America and the Caribbean, including its Paramount Fitness product line. Recruited and set up distributors in the region.
- Ignited sales from $480K to $2M in Latin America for True Fitness. Exceeded goals four out of five years.
- Streamlined order processing and improved accuracy of orders by creating and implementing new policies.
- Successfully penetrated highly competitive and concentrated markets by implementing effective region-specific selling strategies.
- Increased active wholesalers by 300%+ in less than two years through organizing, coordinating, and directing distributor education programs.
- Established key distributors for Ziva Fitness accessories while serving as their Latin American Sales Consultant.
Foundation Fitness (2010-2012)
Vice President, Business Development
Accelerated distribution sales throughout the U.S. and Latin America for a manufacturer of indoor cycles and value-added resellers of Free Motion Fitness (commercial division of ICON Health and Fitness). Managed $1.5M budget.
- Generated 250% revenue growth in the first six months of developing and implementing strategy for the region.
- Identified, analyzed, and created business plan outlining risks vs. expected ROI of business expansion opportunities.
- Took into consideration competitive landscape, economic climate, and expected governmental regulations when formulating best distribution approaches for each individual country.
- Facilitated expansion into a new market through developing and delivering Latin American sales, marketing, and expense budgets.
Enterprise Fleet Management (2009-2010)
Account Executive
Challenged to drive business with key accounts during severe economic downturn for a division of Enterprise Holdings that provides automotive fleet management services.
- Secured territory’s largest account by pursuing and establishing connection with key decision maker of targeted company. Demonstrated cost benefit analysis and influenced urgency for company’s services.
- Appointed as liaison to Latin Builders Association following the successful launch of a multilingual, multicultural marketing campaign designed to advance Hispanic market penetration.
Nautilus, Inc. (formerly Stairmaster) 2002 – 2009
Sales Director, Latin America / South Florida
Hired by Stairmaster (acquired in 2002 by Nautilus, a $680M global fitness product manufacturer) to recruit, set up, and guide distributors in driving sales of Nautilus, Schwinn, Stairmaster, and Bowflex products in Latin America and the Caribbean. Developed sales strategies, sales forecasts, and sales presentations for the region. Sold products directly into fitness centers in Florida during 2007-09. Managed $3.5M budget.
- Grew Latin American territory revenue by 414% from $780K to $3.6M in a seven-year period by recruiting and establishing profitable distributorships throughout region.
- Took over and increased profitability of South Florida market by 25% through combining markets and improving supply chain management when distributor abandoned territory.
- Won $435K order and established Nautilus as the preferred fitness provider with Miami Dade Fire Rescue (the largest fire department in the U.S.) by cultivating strong partnership with the organization.
- Directed introduction of Bowflex to Mexican market via infomercials. Secured an $800K sale through initiating joint venture with multinational firm to handle call center and order processing.
- Increased annual sales by 15% while serving as interim Sales Director for Canada for two years through spearheading new, sell-through marketing incentives.
Prior Experience:
Sales Consultant / Representative – Rinker Group Ltd. (1996 – 2000)
International Account Manager – Symons Dayton Superior (1997 – 1999)
